True Ingredients
True Ingredients (a band) have joined forces with Pkuczy (an artist), BBE (a record label) and Immersive (a tech platform) to fully realise the vision behind their new album ‘Through the Lens’. They believe that a great album is about much more than just a collection of songs. It can be an evolving story, energised with creativity, […]
True Ingredients (a band) have joined forces with Pkuczy (an artist), BBE (a record label) and Immersive (a tech platform) to fully realise the vision behind their new album ‘Through the Lens’.
They believe that a great album is about much more than just a collection of songs. It can be an evolving story, energised with creativity, inspiring visuals, captivating performances, and a more dynamic relationship with the fans than simple consumption. ‘Through the Lens’ is an expression of these values, and has enabled them to set a new standard with the world’s first Immersive Album.
Fans interact with 3D scenes and videos, re-mix the music, and manipulate the imagery around each track, immersing themselves in the experience through thought provoking interactions. These range from highlighting global social issues to enjoying the general party mayhem that forms the core of the music experience.
“Innovation at it’s finest….I can’t wait to have something like this, I’m jealous ahhhhh!” The Pharcyde
“This is ground breaking stuff and it’s only a matter of time before all new albums are delivered this way…. True Ingredients have the potential to be bigger then the Black Eyed Peas!” SoulM8 Magazine
“An amazing album which deserves huge credit, blending many styles which is simply awesome” Soul Casserole
“Through The Lens, is musical tapestry. It’s full despair, drama, emotion, frustration, passion and poppy hooks…. a swaggering slice of hip hop with a social conscience that marks the return of True Ingredients.Sadly, nowadays, the world is a much more apathetic place. That’s why musicians like True Ingredients need to highlight these problems” Derek’s Music Blog July 2014
True Ingredients; on a mission to irrigate fertile earholes and infuse the senses with nutritionally balanced and socially responsible rebelliousness. Fusing music, live shows, technology, and sunglasses(!) in a ground breaking way. With hundreds of shows under their belt in festivals and venues across the UK and Europe from Glastonbury, to fortresses in Transylvania, and the Swiss Alps, True Ingredients are getting set to take the explosive live show on the road again.
The release features spectacular artwork from internationally acclaimed artist Pkuczy. With millions of views of his work around the world, he’s added a perfect visualisation to the themes of the music.
www.pawelkuczynski.com
Immersive is a creative technology platform that enables and measures engaging experiences across a multitude of media devices. “Our vision is to allow and encourage anyone with a message or story to create new ways to engage and build relationships with audiences; to create immersive, enriching interactions and to integrate with relevant and valuable commercial opportunities.”
Search for “True Ingredients” on your App Store or go to www.trueingredients.com/immersivealbum
True Ingredients - Smile (Live) supporting The Pharcyde @ Under the Bridge, London
