Monday 02 November, 2020

Creating New Live Experience


With the UK entering another lockdown on Thursday it seems increasingly likely that we prepare for the new way live entertainment is to be bought. The creativity in events industry has been pushed and there are many ways to reach event goals. Our posts have been moved and we are moving with them. The industry […]


With the UK entering another lockdown on Thursday it seems increasingly likely that we prepare for the new way live entertainment is to be bought.

The creativity in events industry has been pushed and there are many ways to reach event goals. Our posts have been moved and we are moving with them.

The industry has to sell less ticket numbers and restaurant style live music and dining prevalent in the 50s is set to become our cultural norm.
Festival and close proximity events are financially unviable for the average person.
To green light 'normal' events and have them operating as normal; would involve temperature checks, limiting alcohol and no less than one week old antibody tests showing the strength of antibodies.
These antibody tests are expensive and unavailable on the NHS. However there is an argument to allow event goers to produce a recent test with a strong enough antibodies to access our regular freedoms, this should include events.
The strength of bookings can only continue if big Artists take a fraction of their standard fees, perhaps with % split payments on remote 'in the room' ticket sales.
Would live events be more lucrative?

To sell festival tickets with the added cost of antibody tests to the public at this uncertain economic time would push live entertainment toward less availability for people with smaller incomes.
This would lead to widening social disparity

At this time digital offerings are looking to conduct virtual style live experiences and pick up the shortfall of attendees to live events and beyond. Audience interaction online is a key factor in making a more authentic remote experience.
Digital/VR should capture a real 'in the room' experience for an audience and can be used for long term temporary realtime entertainment experience, plus if normality resumes as an add in to a real experience.

Has an artist ever played their best gig to an empty room? Has an audience ever seen their best gig remotely?
Performers feel an audience and an audience feel performers. It is part of the live show.
A gig without touch, taste and smell is a lesser live experience. We are human and 5 sensory experience is part of that.

Artists are looking at a 'play for tv audience' parameter in which to perform and with limited audience feedback.
There are ways to enhance remote experience and bring a remote audience 'in the room', so far little is out there to bring this forth. Though a very exciting time for the expansion of the digital event offering.
The innovation and creativity needed to reinvent for all creative people in the industry is likely to test our ability to thrive, survive or fall by the wasteside.
The time is now to create the best of a 'new norm' the old norm is gone for now at least for mainstream live music events and underground parties.
The underground, however, is likely to be underground for the foreseeable future.

Share

There are no comments yet, add one below.

Leave a Comment


Leave a Reply

Your email address will not be published. Required fields are marked *